But before we dive into the story, we want to let you know that this case study has a great happy ending. So sit back, relax, and enjoy the ride as we take you through the exciting process that led to 3Sixty's remarkable achievements.
The Beginning: Custom Software Solutions as the Catalyst
It all started with a call from Westbridge Venture Capital, a major player in the investment world. They approached us with an urgent request—one of their portfolio companies, 3Sixty, was struggling with outdated technology. Despite their success in managing global relocations for clients like Amazon, their existing software products were hindering further growth. They needed a custom software solution to enhance user experience and streamline their business processes.
Before diving into the nitty-gritty of the process, let's highlight the outcomes. With our custom software solution, 3Sixty achieved:
These accolades mark a triumphant end to a journey that was as challenging as it was rewarding. Now, let's rewind and explore the steps that led to these successes.
3Sixty's primary concern was their outdated technology stack. The system lacked the functionality and user experience necessary to support their growing client base and evolving business needs. They required a custom software solution that could:
Despite having a skilled internal team, 3Sixty needed specific expertise to address these challenges. This is where our dedicated team at Southern Code came in, ready to co-create and enhance 3Sixty's existing capabilities.
Our goal was to blend 3Sixty's operational expertise with cutting-edge technology to deliver a high-quality, compliant, and efficient accommodation experience. The challenges were clear:
To tackle these challenges, we assembled a team of over 35 experts, including project managers, business analysts, QA testers, scrum masters, developers, UI/UX designers, DevOps engineers, and product owners. This diverse team brought over 15 years of experience in the IT ecosystem to the table. Working in tandem with 3Sixty’s internal team, we embarked on a journey of co-creation, ensuring that our custom solutions were perfectly tailored to their needs.
Our journey began with extensive UX research to understand the needs and pain points of 3Sixty's users. We created detailed user personas and mapped out user journeys, focusing on essential features such as registration, product discovery, booking, listing creation, reservation management, and the bid process.
We developed a comprehensive design system using Figma to ensure consistency and scalability across the platform. This included components for the home page, discovery section, and property detail pages. Our aim was to enhance the user experience and provide a seamless integration of all features.
Choosing the right technology stack was crucial. We opted for a combination that included:
Adopting the SCRUM methodology, we worked in two-week sprints to ensure continuous delivery and improvement. Regular sprint reviews and retrospectives helped us stay aligned with 3Sixty's goals and make necessary adjustments promptly.
We implemented several key features to enhance the platform's functionality, such as:
The hospitality sector within the Real Estate industry presents unique challenges, particularly in the realm of corporate relocation and temporary housing. Companies require tailored, cost-effective, and automated solutions to manage relocations efficiently. Additionally, there's a need for high-quality, pre-vetted accommodations that comply with corporate policies and requirements.
Our custom software solutions addressed these challenges head-on. By automating processes and providing a seamless digital experience, we reduced manual interventions and improved efficiency. The integration with third-party APIs ensured a comprehensive offering that included various accommodation options, real-time geolocation data, and seamless payment processing.
Our partnership with 3Sixty is a testament to the power of custom software solutions in driving business growth. By addressing their unique challenges and leveraging cutting-edge technology, we helped 3Sixty expand their reach and increase their sales. This success story highlights the importance of collaboration and innovation in the technology sector.
At Southern Code, we are proud to be 3Sixty's trusted tech partner, and we look forward to continuing our journey together. If you're looking for a custom software solution to drive your business forward, let's start a conversation. Our team of experts is ready to help you achieve your goals and navigate the challenges of your industry.
Contact us today to learn more about how our custom software solutions can transform your business.