Read this short but detailed guide and explore the importance of a UX audit for FinTech products. A professional report that can improve your digital product using your budget wisely.
As the FinTech industry continues to grow and evolve, user experience design has become central to its success. A UX audit plays a critical role in shaping the future of financial services because a well-designed FinTech product can simplify complex financial processes, build trust with users, and make your product stand out in a competitive market.
Designing for the financial industry isn't easy. FinTech plays a pivotal role in revolutionizing the way we manage, invest, and interact with our finances.
According to statistics, over 30% of customers would leave a brand they used to like after only one bad user experience. Also, if a digital product is not carefully designed according to its potential users, it is likely to fail in more than 80% of cases.
If you're feeling overwhelmed as you read this, take a breath – there's no need to panic and completely overhaul your product.
We understand that not all companies can immediately invest in a new design for their users. Therefore, UX audits can serve as an excellent initial step and a springboard for your digital journey. They provide valuable insights into your current position, customer expectations, and a gradual roadmap to reach your destination.
What is a UX Audit?
A UX audit is an evaluation of your FinTech product's user experience. This involves a detailed report on digital products based on different heuristics, with Nielsen's principles standing out. These principles highlight aspects that might not seem significant to the untrained eye but are crucial for user loyalty. These small details can determine whether a user succeeds on your platform or not, or whether they will recommend your product to someone else.
In summary, it is a comprehensive review of your platform's design, usability, and overall performance to identify strengths, weaknesses, and areas for improvement. A successful UX audit helps pinpoint issues, enhance user satisfaction, and ultimately boost engagement and retention.
Benefits of a UX Audit for Financial Digital Products
A UX audit of a product is something no business should avoid to achieve its goals, and FinTech is no exception. At Southern Code, we prioritize four key benefits of a professional product evaluation:
Optimize your User Experience: Get clear recommendations, ordered by severity, on how to improve your interfaces and increase the usability of your product.
Make your Product Trustworthy: Customer satisfaction and loyalty are the essential aspects of your business.
Results Coming Right Away: Professional research identifies what your product is missing to make it to the top ASAP. The complete report takes between 5 to 10 workdays.
Raise your ROI: By improving your products’ UX quality you will raise the conversion rates and get a competitive advantage for your business goals.
By the end of the journey, you will have a detailed list of UX issues, high-quality expert recommendations, and effective prioritization to create a UX roadmap.
Are you ready to take the first step and launch your digital FinTech rocketship? Book a free consultation with our experts at Southern Code and stay tuned for more information about FinTech software development services.